Reducing Low-Performing Jobs by 50%
Reducing Low-Performing Jobs by 50%
Reducing Low-Performing Jobs by 50%
Client:
CareerPlug
Role:
Lead Product Designer
Year:
2023
Client:
CareerPlug
Role:
Lead Product Designer
Year:
2023
Client:
CareerPlug
Role:
Lead Product Designer
Year:
2023
Problem statement
CareerPlug is a recruiting software designed to help franchises attract applicants, evaluate candidates, and hire them effortlessly.
Our clients often create job postings that don't adhere to recommended best practices. These practices are crucial for attracting top-quality applicants and ensuring visibility on job boards. However, despite adding notes to guide our clients in the UI, many ignore them. As a result, they frequently post low-performing jobs and contact our support teams with questions and complaints about low applicant volume.
Currently, 40% of jobs fall into this low-performing category.
Problem statement
CareerPlug is a recruiting software designed to help franchises attract applicants, evaluate candidates, and hire them effortlessly.
Our clients often create job postings that don't adhere to recommended best practices. These practices are crucial for attracting top-quality applicants and ensuring visibility on job boards. However, despite adding notes to guide our clients in the UI, many ignore them. As a result, they frequently post low-performing jobs and contact our support teams with questions and complaints about low applicant volume.
Currently, 40% of jobs fall into this low-performing category.
Problem statement
CareerPlug is a recruiting software designed to help franchises attract applicants, evaluate candidates, and hire them effortlessly.
Our clients often create job postings that don't adhere to recommended best practices. These practices are crucial for attracting top-quality applicants and ensuring visibility on job boards. However, despite adding notes to guide our clients in the UI, many ignore them. As a result, they frequently post low-performing jobs and contact our support teams with questions and complaints about low applicant volume.
Currently, 40% of jobs fall into this low-performing category.
The struggle
Clients feel frustrated thinking that CareerPlug doesn't "work" because they're not seeing as many applicants. Most of the time it is their own job description what makes them have low applicant volume and poor visibility in job boards. This translates in a high volume of support requests.
The current way
When a job post isn't getting any applicants, clients call our support team, and a representative walks them through a set of best practices to improve their job posting.
The applicant volume typically triple or quadruples, proving their effectiveness.
Desired outcome
Commit. Implement and launch one or multiple solutions to address low-performing jobs.
Stretch. Reduce the number of low-performing jobs 10% (from 42% to 32%).
Transform. The top case scenario we foresee: reduce the number of low-performing jobs 20% (from 42% to 22%).
The new way (solution).
Imagine if we could integrate these best practices directly into the app instead of clients calling to the support team to complain and ask for help. So based on that we:
Aligned internally on our best practices and documented them.
Redesigned the "create a job" form to make it easier for clients to incorporate best practices naturally while building their job descriptions.
We conducted a competitive analysis to understand best practices from our partner job boards and identify what enhances post visibility.
We added an AI job description generator that automatically applies best practices and formats the job descriptions for optimal visibility and appeal. More impact, less effort required from our busy users.
The new way (solution).
Imagine if we could integrate these best practices directly into the app instead of clients calling to the support team to complain and ask for help. So based on that we:
Aligned internally on our best practices and documented them.
Redesigned the "create a job" form to make it easier for clients to incorporate best practices naturally while building their job descriptions.
We conducted a competitive analysis to understand best practices from our partner job boards and identify what enhances post visibility.
We added an AI job description generator that automatically applies best practices and formats the job descriptions for optimal visibility and appeal. More impact, less effort required from our busy users.
The new way (solution).
Imagine if we could integrate these best practices directly into the app instead of clients calling to the support team to complain and ask for help. So based on that we:
Aligned internally on our best practices and documented them.
Redesigned the "create a job" form to make it easier for clients to incorporate best practices naturally while building their job descriptions.
We conducted a competitive analysis to understand best practices from our partner job boards and identify what enhances post visibility.
We added an AI job description generator that automatically applies best practices and formats the job descriptions for optimal visibility and appeal. More impact, less effort required from our busy users.
The process
First things first: data analysis.
After meeting with client facing teams and documente our best practices, I took this info to the squad and we dug into the data to uncover the secrets of applicant attraction! We analyzed data to validate that this best practices actually brings more applicants and we evaluated which best practice performed better. We answered questions like:
Do shorter job descriptions (under 4k characters) attract more applicants? Yes 30% more.
Does adding benefits make a difference in app volume? Yes.
Do shorter application forms lead to more applicants? Yes.
Do adding a salary attract more applicants? Yes
First things first: data analysis.
After meeting with client facing teams and documente our best practices, I took this info to the squad and we dug into the data to uncover the secrets of applicant attraction! We analyzed data to validate that this best practices actually brings more applicants and we evaluated which best practice performed better. We answered questions like:
Do shorter job descriptions (under 4k characters) attract more applicants? Yes 30% more.
Does adding benefits make a difference in app volume? Yes.
Do shorter application forms lead to more applicants? Yes.
Do adding a salary attract more applicants? Yes
First things first: data analysis.
After meeting with client facing teams and documente our best practices, I took this info to the squad and we dug into the data to uncover the secrets of applicant attraction! We analyzed data to validate that this best practices actually brings more applicants and we evaluated which best practice performed better. We answered questions like:
Do shorter job descriptions (under 4k characters) attract more applicants? Yes 30% more.
Does adding benefits make a difference in app volume? Yes.
Do shorter application forms lead to more applicants? Yes.
Do adding a salary attract more applicants? Yes
Competitive Research
I analyzed partner and external job boards (Example. Indeed, Workable, LinkedIn, ZipRecruiter) to understand factors influencing visibility and what are their job description best practices.
I compared best practices with our internal findings to ensure alignment.
Me and my squad identified untapped opportunities for enhancing visibility and applicant attraction.
Competitive Research
I analyzed partner and external job boards (Example. Indeed, Workable, LinkedIn, ZipRecruiter) to understand factors influencing visibility and what are their job description best practices.
I compared best practices with our internal findings to ensure alignment.
Me and my squad identified untapped opportunities for enhancing visibility and applicant attraction.
Competitive Research
I analyzed partner and external job boards (Example. Indeed, Workable, LinkedIn, ZipRecruiter) to understand factors influencing visibility and what are their job description best practices.
I compared best practices with our internal findings to ensure alignment.
Me and my squad identified untapped opportunities for enhancing visibility and applicant attraction.
Define the suggestions for the first iteration
After identifying the best practices that deliver results, and aligned it with our partners best practices. I compiled a exthensive list of actionable suggestions, we couldn't implement everything at once, so we prioritized and selected some to start with, focusing on quick wins: easy-to-develop changes with a big impact.
Now, the fun part: brainstorming ways to help users seamlessly apply these best practices when creating new jobs via the UI.
Define the suggestions for the first iteration
After identifying the best practices that deliver results, and aligned it with our partners best practices. I compiled a exthensive list of actionable suggestions, we couldn't implement everything at once, so we prioritized and selected some to start with, focusing on quick wins: easy-to-develop changes with a big impact.
Now, the fun part: brainstorming ways to help users seamlessly apply these best practices when creating new jobs via the UI.
Define the suggestions for the first iteration
After identifying the best practices that deliver results, and aligned it with our partners best practices. I compiled a exthensive list of actionable suggestions, we couldn't implement everything at once, so we prioritized and selected some to start with, focusing on quick wins: easy-to-develop changes with a big impact.
Now, the fun part: brainstorming ways to help users seamlessly apply these best practices when creating new jobs via the UI.
Design - connecting all the dots
For each one of these solutions we develop different design solutions before arriving to these final mockups.
Design - connecting all the dots
For each one of these solutions we develop different design solutions before arriving to these final mockups.
Design - connecting all the dots
For each one of these solutions we develop different design solutions before arriving to these final mockups.
Smart Suggestions
We created a dynamic to-do list with a progress bar to keep users engaged and on track with best practices. The suggestions are concise and easy to scan. For comparison, here is the old look of the page.
AI job description generator
Simply enter the job title and location, and with the click of one button our AI whips up a job description that follows all the best practices, saving users time and effort. Before there were so many rules to follow to have an effective job description, we removed all the work from user hands and help them offering a base draft with the right format they can edit.
Simply enter the job title and location, and with the click of one button our AI whips up a job description that follows all the best practices, saving users time and effort. Before there were so many rules to follow to have an effective job description, we removed all the work from user hands and help them offering a base draft with the right format they can edit.
Simply enter the job title and location, and with the click of one button our AI whips up a job description that follows all the best practices, saving users time and effort. Before there were so many rules to follow to have an effective job description, we removed all the work from user hands and help them offering a base draft with the right format they can edit.
New benefits section
We built a user-friendly feature to quickly select or add custom benefits. The output is a well formatted clean bullet-point list. Before we expected clients to add benefits and perks in the job description in a bullet point list and add over 3-5. That is a lot to remember, now we do all the work for them They only have to select them.
We built a user-friendly feature to quickly select or add custom benefits. The output is a well formatted clean bullet-point list. Before we expected clients to add benefits and perks in the job description in a bullet point list and add over 3-5. That is a lot to remember, now we do all the work for them They only have to select them.
We built a user-friendly feature to quickly select or add custom benefits. The output is a well formatted clean bullet-point list. Before we expected clients to add benefits and perks in the job description in a bullet point list and add over 3-5. That is a lot to remember, now we do all the work for them They only have to select them.
Soft Launch
We launched these features to a select group of accounts to test before a wide release, following the Sense and Responded method. We monitored support tickets, quantitative metrics, hotjar recordings and user feedback to gather feedback on the performance of all the new features.
We launched these features to a select group of accounts to test before a wide release, following the Sense and Responded method. We monitored support tickets, quantitative metrics, hotjar recordings and user feedback to gather feedback on the performance of all the new features.
We launched these features to a select group of accounts to test before a wide release, following the Sense and Responded method. We monitored support tickets, quantitative metrics, hotjar recordings and user feedback to gather feedback on the performance of all the new features.
Results
AI Job Description Generator
Clients loved it and in the first month we saw 65% repeated usage, higher than our 50% goal.
Smart Suggestions
Within the first month, 65% of new jobs used all "SS". After 6 months, over 90% of jobs apply them all!
Support Tickets
Fewer calls on low applicants! Dropped from #1 to #3 client concern.
Desired Goals
After 1 month we reached our stretch goal reduce our low perfoming jobs by 10%. After 3 months we reached our transform goal of reducing low performing jobs by 50%
Learnings and Iterations
After first release we learned a few things we iterated on.
Enhanced Bug Fixes: We meticulously addressed any bugs encountered to ensure a smooth user experience.
Smarter Suggestions & Clearer Copy: Based on user input, we refined our smart suggestions and streamlined the copy for optimal clarity.
Expanded Perks & Benefits: Client feedback prompted us to expand the list of perks and benefits offered within the job description.
Contextual Tooltips: Informative tooltips now accompany each suggestion, explaining how it helps attract top talent or improve job board visibility.
Empty State Implementation: An empty state now appears when no suggestions are available, providing a clear and helpful message.
After first release we learned a few things we iterated on.
Enhanced Bug Fixes: We meticulously addressed any bugs encountered to ensure a smooth user experience.
Smarter Suggestions & Clearer Copy: Based on user input, we refined our smart suggestions and streamlined the copy for optimal clarity.
Expanded Perks & Benefits: Client feedback prompted us to expand the list of perks and benefits offered within the job description.
Contextual Tooltips: Informative tooltips now accompany each suggestion, explaining how it helps attract top talent or improve job board visibility.
Empty State Implementation: An empty state now appears when no suggestions are available, providing a clear and helpful message.
After first release we learned a few things we iterated on.
Enhanced Bug Fixes: We meticulously addressed any bugs encountered to ensure a smooth user experience.
Smarter Suggestions & Clearer Copy: Based on user input, we refined our smart suggestions and streamlined the copy for optimal clarity.
Expanded Perks & Benefits: Client feedback prompted us to expand the list of perks and benefits offered within the job description.
Contextual Tooltips: Informative tooltips now accompany each suggestion, explaining how it helps attract top talent or improve job board visibility.
Empty State Implementation: An empty state now appears when no suggestions are available, providing a clear and helpful message.
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